"Let's start a business"

The video uses a common narrative of struggle and eventual success, which is highly relatable and engaging. The rapid-fire presentation of failures followed by a sudden influx of success creates a compelling "rags to riches" arc that encourages viewers to watch until the end.

The video shows a montage of a young person attempting multiple businesses, each labeled with a number and often followed by the word "Failed." The sequence ends with the person receiving numerous order notifications on their phone, implying success after many failures.