Why it worked
The video leverages the popular 'Get Ready With Me' (GRWM) format, which is highly engaging for viewers interested in beauty and lifestyle content. The creator's use of multiple popular K-beauty and fashion brands also appeals to a wide audience interested in these trends.
Product placement
Beauty of Joseon (skincare brand, appears on screen, its products are used by the creator, removing it would change the video)
TORRIDEN US (skincare brand, appears on screen, its products are used by the creator, removing it would change the video)
dasique US (makeup brand, appears on screen, its products are used by the creator, removing it would change the video)
anua_global (skincare brand, appears on screen, its products are used by the creator, removing it would change the video)
SKIN1004 US (skincare brand, appears on screen, its products are used by the creator, removing it would change the video)
etudeofficial (makeup brand, appears on screen, its products are used by the creator, removing it would change the video)
medicube global (skincare device brand, appears on screen, its products are used by the creator, removing it would change the video)
Rom&nd US (makeup brand, appears on screen, its products are used by the creator, removing it would change the video)
Princess Polly (clothing retailer, appears on screen, its products are worn by the creator, removing it would change the video)
Cider (clothing retailer, appears on screen, its products are worn by the creator, removing it would change the video)
skinfood_global (skincare brand, appears on screen, its products are used by the creator, removing it would change the video)
stylenanda (clothing brand, appears on screen, its products are worn by the creator, removing it would change the video)
rhode skin (skincare brand, appears on screen, its products are used by the creator, removing it would change the video)