Hey guys

@meadslifeontok

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SoundTikTok sound · Cooking, bossa nova, adults, light(950693)

Promoted product

Apple Macbook Neo

Get a new MacBook Neo laptop for only $58.25 per month. 13-inch Liquid Retina display. All-day battery life. Built for Apple Intelligence. Buy now at apple.com.

3 videos3 creators

Why it worked

The video taps into the relatable experience of unboxing a new, aesthetically pleasing tech gadget, combined with the aspirational element of preparing for college. The creator's genuine excitement and the visually appealing customization process likely resonated with viewers.

Summary

The creator unboxes a new yellow MacBook Neo, expressing excitement about the purchase and its necessity for college. She then proceeds to set up the laptop, customize its appearance, and shows the final result.

Structure

1Unboxing the MacBook Neo
2Expressing excitement and its purpose
3Setting up the laptop
4

Original caption

Unbox and set up my MacBook Neo with me!! 🤩 #macbookneo #citrus #unboxing #college #foryoupage @apple

Customizing the desktop and appearance

5Showing the final customized setup

6Concluding remarks and asking for app recommendations

Product placement

Apple MacBook Neo: ACTS - The laptop's interface is operated and it generates a visible result (the setup screen and customized desktop). Removing it would change what happens in the video. Apple: APPEARS - The Apple logo is visible on the laptop's casing and on the boot-up screen. Removing it would not change what happens in the video.

Call to action

Let me know some apps and things that I could download for college

On-screen text

August 74° New York Partly cloudy Heat warning 6.1 miles

Transcript

Hey guys Unbox my MacBook Neo with me This is definitely the biggest purchase I've ever made in my life but it's a good need for college I forgot the second one Okay Here she is Oh my gosh guys Oh my gosh It's stunning I'm literally matching it right now It's stunning Oh my gosh Oh my gosh guys Wow I'm obsessed Yeah Mhm So let's see what she came with A little cord And a little charger And yeah Okay guys here it is I'm gonna set it up now Okay guys so I'm all in now I'm going to customize this to how I like it and to be me and then I'll come back and show you guys Okay guys here it is all finished It's so cute That was quite a process and I'm not fully like happy and set with it so I will probably eventually change it again I hope you guys enjoyed my unboxing though and setting up my MacBook Let me know some apps and things that I could download for college and I hope you have a wonderful night Love you guys Bye