Why it worked
The relatable story of a common social mishap (forgetting makeup) combined with a specific, recognizable location (Mecca in Melbourne) likely resonated with viewers, making it shareable.
Summary
The creator recounts a time they forgot their makeup and went to Mecca in Melbourne to do a full face using testers before going out drinking.
Structure
- 1Recalling a past event
- 2Forgetting makeup
- 3Going to Mecca
- 4Applying makeup with testers
- 5Going out drinking
Product placement
Mecca: ACTS - a store where makeup is purchased. Removing it would change what happens in the video.
On-screen text
Thinking about that time I forgot my makeup so I went into Mecca in Melbourne before I went out drinking and did a full face of makeup with testers