I once was…

@lutheran_services

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SoundTikTok sound · Remember When

Why it worked

The video leverages a popular, emotionally resonant trend that humanizes the residents of a care facility, fostering community engagement and positive brand sentiment for the organization.

Summary

Residents at a senior living center participate in a trend where they hold up signs revealing their former professions. The video highlights the diverse backgrounds of the individuals currently living at the facility.

Structure

1Introduction of the 'I once was' prompt
2Residents reveal their past careers
3Montage of various professional backgrounds
4Final reveal of a former doctor

On-screen text

I once was… Dog Trainer Teacher Purchasing Agent Magician Firefighter Secretary Doctor

Transcript

I once was… Remember when… I once was… Dog Trainer… Remember when… I once was… Teacher… Remember when… I once was… Purchasing Agent… Remember when… I once was… Magician… Remember when… I once was… Firefighter… Remember when… I once was… Secretary… Remember when… I once was… Doctor

Original caption

I once was… #LSC #lutheranservicescarolinas #trinitylivingcenter #rememberwhen #ioncewas