Why it worked
The video uses a popular 'pack my bag' format with aesthetically pleasing items, appealing to viewers interested in organization and lifestyle content. The use of multiple branded beauty and wellness products also likely contributed to its discoverability.
Summary
The video shows a person packing various items into a work tote bag. Items include a planner, hand wipes, a face mask, a comb, scrunchies, a pen, a small pouch with a mirror, body wipes, a pill organizer, a water bottle, and an iPad.