#NYXCosmeticsPartner

@itsadrinamax

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SoundTikTok sound · original sound - itsadrinamax

Promoted product

NYX Smushy SOS

Why it worked

The creator uses relatable "personality" archetypes for each lip shade, making the product memorable and appealing to a wider audience. The "soft sell" approach, combined with clear demonstrations and a partnership disclosure, builds trust and encourages engagement.

Summary

The creator showcases four shades of NYX Smushy SOS lip products, describing each shade's personality and suitability for different occasions. She demonstrates the application of a couple of shades, highlighting their scent and appearance.

Structure

1Introduction of favorite lip combo
2Introduction of NYX Smushy SOS shades and their personalities
3Demonstration of Rose Recharge shade
4Demonstration of Guava Glaze shade
5Demonstration of Lavender Soother shade

Original caption

#nyxcosmeticspartner which Smushy SOS are you?? ✨💋smell amazing, and look amazing, with @NYX Professional Makeup #lipcombo

More from @itsadrinamax

Product placement

NYX Cosmetics Partner (appears, watermark, does not change video). NYX Professional Makeup (appears, brand name on product, does not change video).

On-screen text

#NYXCosmeticsPartner

Transcript

This is my new favorite lip combo, except the only logical thing to do is figure out which bestie is with. I'm partnering with NYX Professional Makeup, Rose Recharge, the mom of the group. You know, whatever's in her purse is exactly what you need at the perfect time. Effortlessly puts together all the time. Hello, Guava Glaze, the hopeless romantic. She's our bestie that's looking around, whole foods, as a hopeless romantic and thinking, guys, I literally just found my husband. Also smells amazing and looks amazing. Lavender Soother, the clean girl. She's our self-care girl, everything shower and DND by 9:30 PM. Juicy, yet lightweight. Mmm. Red Y2Chill, going out girl. My bestie's favorite and my new go-to shade. Red Y2Chill, the going out friend. The girl that says, just one drink. Exactly what we need. You can count on this being the plan. Which girl are you in the group chat? I know you already picked one. And with Smushy SOS, you are.