@danakim_82992 — 12x breakout

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"u can't clear acne without accutane?"

@danakim_82992

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Views

641.8K

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59.7K

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+271.0K views over 20.8d · ~13.0K/day · 19 observations

Why it worked

The video leverages a common skincare concern and offers a visually compelling before-and-after transformation, using popular ingredients to create relatable and aspirational content.

Summary

The video starts with a question about clearing acne without Accutane, then transitions to showing the creator's skin after three months of using tretinoin and azelaic acid, implying a successful alternative treatment.

Structure

1Questioning Accutane's necessity for acne
2Showing skin after 3 months of tret + azelaic acid
3Implied success of alternative treatment

Product placement

Accutane (drug) - used to treat acne; it appears as a spoken reference to a treatment option. Removing it would not change what happens in the video. Tretinoin (drug) - used to treat acne; it is mentioned in on-screen text and caption as part of a skincare routine. Removing it would change the context of the skincare routine. Azelaic acid (drug) - used to treat acne; it is mentioned in on-screen text and caption as part of a skincare routine. Removing it would change the context of the skincare routine.

On-screen text

"u can't clear acne without accutane?" 3 months on tret+azelaic acid:

Transcript

And I was like, you can't clear acne without Accutane? And I was like, you gotta be real quiet on the creek. You gotta be real quiet on the creek. You gotta be real quiet on the creek. You gotta be real quiet on the creek. You gotta be real quiet on the creek. You gotta be real quiet on the creek. You gotta be real quiet on the creek. You gotta be real quiet on the creek.