Promoted product
Habitat trinket trays
Why it worked
The video leverages the "viral" aspect of the product and the aesthetic appeal of the checkered pattern, which is popular in home decor. The styling and candle lighting add to the satisfying unboxing experience.
Summary
The video shows the unboxing of two checkered trinket trays from Habitat. The creator then styles one of the trays with a small vase of flowers, a box of Rhea candles, and a box of Cook's Matches, before lighting the candle.
Structure
- 1Unboxing Habitat trinket trays
- 2Displaying the trinket trays
- 3Styling a tray with flowers and a candle
- 4Lighting the candle
Product placement
Habitat: (a) it ACTS - it is the brand name on the packaging of the trinket trays being unboxed and displayed. Removing it would change what happens in the video. Sainsbury's: (b) it merely APPEARS - it is mentioned in the caption as a place where the product was sold. Removing it would not change what happens in the video. Argos: (b) it merely APPEARS - it is mentioned in the caption as a place where the product was purchased. Removing it would not change what happens in the video. Rhea: (a) it ACTS - it is the brand name on the candle being placed on the tray and lit. Removing it would change what happens in the video. Cook's Matches: (a) it ACTS - it is the brand name on the matchbox being used to light the candle. Removing it would change what happens in the video.