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33.7Talking HeadStory Open hookEntertainment
Hook
It is official! we have new 24 hours in police custody 1 week today!
@ditzydutts
17.6K followers · usually 7.4K views a post
Views
244.1K
Likes
3.1K
Comments
43
Shares
2.4K
View velocity
+2.7K views over 11.1d · ~245/day · 9 observations
Why it worked
The video leverages the anticipation for a popular true crime series and uses a conversational, engaging tone to connect with viewers, prompting them to share their excitement and watch the premiere.
Summary
The creator announces the return of the documentary series "24 Hours in Police Custody" with a new season titled "The Ambush," premiering on Channel 4 on August 30th. She discusses the nature of the show and asks viewers if they are excited to watch it.
Structure
- 1Announces return of "24 Hours in Police Custody"
- 2Introduces new season "The Ambush"
- 3Provides premiere date and details
- 4Discusses viewer excitement and engagement
Product placement
Channel 4 Docs: APPEARS - a channel logo and name, removing it would not change what happens in the video.
Facebook: APPEARS - mentioned as a platform, removing it would not change what happens in the video.
Call to action
Watch on Channel 4 from Sunday 30 August.
On-screen text
The Ambush' follows the inside story of the
police investigation after a 17 year old boy was
left critically injured on the roadside.
Was it a random attack, or something more
sinister?
Watch on Channel 4 from Sunday 30 August.
#24HoursInPoliceCustody
4.
BANK HOLIDAY WEEKEND
BRAND NEW
IT'S OFFICIAL. THE
RUMOURS ARE TRUE.
24 HOURS IN
POLICE CUSTODY IS BACK.
POLICE CUSTODY IS BACK NEXT
WEEKEND. SO ONE
WEEK TODAY,
ON AUGUST 30TH,
IS BACK.
NOW, VERY,
VERY MINIMAL INFORMATION
HAS BEEN PROVIDED
SO FAR,
BUT I DON'T
LOT OF CLICKBAIT,
LOT OF LIKE,
COMMENTING ON POST,
GETTING A BIT
UP GOING.
NOT AS MANY
BE AS EXCITED
ABOUT THIS AS WELL,
OF PEOPLE GOT
LIKE NEW FAVOURITES NOW.
HOWEVER, LET'S GIVE
HIM ANOTHER CHANCE EVERYONE,
BECAUSE WE KNOW
WHEN IT'S GOOD,
IT'S THE BEST.
SO NEXT SUNDAY
IT'S CALLED THE AMBUSH.
INSIDE STORY OF
THE POLICE INVESTIGATION
AFTER A 17 YEAR OLD BOY
WAS LEFT CRITICALLY
INJURED ON THE ROADSIDE.
WAS IT A
RANDOM ATTACK OR
SOMETHING MORE SINISTER?
WATCH ON CHANNEL
4 FROM SUNDAY, AUGUST 30TH.
SO TWO PARTS?
I KNOW THAT.
I THINK I KNOW THAT,
I'VE JUST LIKE
SEEN THAT SOMEWHERE,
OFFICIAL CHANNEL FOR DOCUMENTARIES.
UH, WHAT'S IT
CALLED? FACEBOOK.
SO IT'S TRUE.
JUST HAVING A
BIT OF A SCRATCH,
BUT YEAH, ARE
YOU EXCITED?
ARE YOU LOOKING FORWARD TO IT?
WILL YOU BE WATCHING? LET ME KNOW.
Original caption
It is official! we have new 24 hours in police custody 1 week today! new true crime to watch! Bank holiday sorted! out on @Channel 4 Docs #whattowatch #24hoursinpolicecustody #truecrime #truecrimetok #truecrimetiktok
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