Why it worked
The video taps into the popular 'outfit of the day' trend, specifically for the autumn season, which resonates with viewers looking for fashion inspiration. The clear demonstration of a complete, stylish outfit and the mention of easily accessible links on LTK encourage engagement and potential purchases.
Summary
The video showcases the seventh day of an autumn outfit series, focusing on pumpkin picking attire. The creator models a complete outfit, including a skirt, top, jacket, and boots, and mentions that links to the items are available on LTK.
Structure
- 1Introduction of the outfit series
- 2Creator puts on a skirt and top
- 3Creator puts on boots
- 4Creator puts on a jacket
- 5Creator adds a handbag
- 6Final outfit reveal
Product placement
ASOS: APPEARS - A corner watermark, removing it would not change what happens in the video.
Stradivarius: APPEARS - A corner watermark, removing it would not change what happens in the video.
River Island UK: APPEARS - A corner watermark, removing it would not change what happens in the video.
LTK: ACTS - The creator mentions "links in my LTK", implying it is a platform where viewers can find links to the products shown. Removing it would make it harder for viewers to find the products. This is a link aggregator, so it is not the promoted product.
Call to action