Let's compare these Tory dupes that I got from TikTok Shop.

@ariela.bermudez

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SoundTikTok sound · original sound - ariela.bermudez

Promoted product

Tory Burch sandals dupes

Why it worked

The video leverages the 'baddie on a budget' trend, providing a direct, side-by-side comparison that validates the quality of the cheaper alternative, making the purchase feel like a smart, insider hack.

Summary

The creator compares a pair of authentic Tory Burch sandals with a pair of affordable dupes purchased from TikTok Shop. She highlights the visual differences in sparkle, logo size, and branding while ultimately recommending the dupes as a cost-effective alternative.

Structure

1Introduction of authentic vs. dupe sandals
2Visual comparison of sparkle and logo size
3Comparison of sole branding
4Discussion of sizing and wearability
5Final recommendation for budget-conscious shoppers

Product placement

Tory Burch (a) ACTS: The creator compares a pair of authentic Tory Burch sandals to a pair of dupes from TikTok Shop. The authentic sandals are used as a benchmark for quality, logo size, and design, and the creator explicitly recommends the dupes as a budget-friendly alternative. TikTok Shop (a) ACTS: The creator explicitly states she got the dupes from TikTok Shop and uses the platform to facilitate the purchase of the promoted item. Removing these names would fundamentally change the video from a product comparison/recommendation to a generic discussion about footwear.

Original caption

If it’s dark out, you’ll be aight:)☺️#toryburchsandals #dupes #tiktokshopaffiliate #baddieonnabudget

More from @ariela.bermudez

On-screen text

Tory Burch Dupes!

Transcript

Let's compare these Tory dupes that I got from TikTok Shop. Can you tell which one's real, which one's fake? Left, right, left, right. If you said this one, you're correct. This one is the fake one, this is the real one. I just wanted to get myself a pair of dupes even though I have the real ones, just to compare them and show you guys the difference. Right away you can definitely see like these ones sparkle more and the gems are different than the ones on these ones. And then for the logo, this one on the dupe is way bigger than the actual one. See that? Now for the back, fake ones have the Tory logo and then the real ones actually don't. I always wear this when I go out at night 'cause I just feel like it gives nighttime vibes. So if you're wearing them at night, like girl, who really gonna notice unless they're staring dead at your shoe. For size reference, on the real one I got a size five and then for the Tory dupe, it says a 36 and they are the same. Like literally the same. But yeah, I just had to do that for you guys because we all love being a baddie on a budget and sometimes there's just not worth paying the full price when you can just get a good dupe. So there you go.