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1.1KTalking HeadDirect Question hookHealth
Hook
"Wow your skin looks so plump and firm! What's your secret?"
@sulwhasoo.indonesia
49.3K followers · usually 1.2K views a post
Views
1.3M
Likes
535
Comments
3
Shares
18
Promoted product
Sulwhasoo Concentrated Ginseng Rejuvenating Series
Discover the rejuvenating power of ginseng skincare, backed by over 50 years of research
Why it worked
The video uses a common "secret" trope to engage viewers and visually demonstrates the product's application, making it relatable and aspirational. The clear branding at the end reinforces product recall.
Summary
The video shows a woman applying a skincare product to her face, revealing it as the secret to plump and firm-looking skin. The product is identified as the Sulwhasoo Concentrated Ginseng Rejuvenating Series.
Structure
- 1Question about skin's appearance
- 2Reveal of the secret product
- 3Application of the product
- 4Demonstration of product use
- 5
Original caption
The secret to plum, firm-looking skin? 🌿✨ Meet the Concentrated Ginseng Rejuvenating Series! Your ginseng-powered ritual for skin that looks bouncy, radiant & rejuvenated. #SulwhasooID #TimelessBeauty #YouthfulSkinIn7Days
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