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87.3Talking HeadOther hookLifestyle
Hook
More bookish Target finds!
@karla_spellbound_moments
3.2K followers · usually 396 views a post
Views
34.6K
Likes
1.7K
Comments
10
Shares
1.0K
Promoted product
JS BY FRASER STERLING HAIR CLIPS
Finding magic in the ordinary✨ 📚 Books • ☕ Cozy living • 🪄 Fantasy-inspired life
Why it worked
The video leverages the popular BookTok trend and the appeal of "aesthetic" or themed accessories. The creator's genuine enthusiasm and clear call to action, directing viewers to a specific storefront, likely drove engagement and clicks.
Summary
The creator showcases a set of "Book Lover" themed hair clips from the brand JS by Fraser Sterling, found at Target. She expresses her obsession with the clips and directs viewers to her Target storefront link in her bio to purchase them.
Structure
- 1Introduction to Target finds
- 2Showcasing bookish hair clips
- 3Expressing obsession with the clips
- 4Directing viewers to Target storefront in bio
Product placement
JS BY FRASER STERLING HAIR CLIPS: ACTS - These are hair clips that are being shown and demonstrated for use. Removing them would change what happens in the video. Target: APPEARS - This is a retail partner where the product can be found. Removing it would not change what happens in the video. Club Target: APPEARS - This is a storefront or affiliate link. Removing it would not change what happens in the video.
Original caption
More bookish Target finds! Obsessed with these bookish hair clips!!! 😍 You can find them in my @target storefront link in my bio 👆🏽 #BookTok #booktopfyp #clubtarget #targetpartner #targetfave