Why it worked
The video uses a common 'POV: Don't do this' format which is highly engaging on TikTok. It visually demonstrates incorrect lash care practices in a clear and concise manner, prompting viewers to watch for the correct methods.
Summary
The video demonstrates actions that should not be done to new eyelashes, such as using an eyelash curler, mascara, or foundation. It then shows a cleaning process and blow-drying, implying these are the correct ways to care for lashes.
Structure
- 1Introduction: Don't do these things to your lashes
- 2Demonstration: Eyelash curler
- 3Demonstration: Mascara
- 4Demonstration: Foundation
- 5Demonstration: Cleaning
- 6Demonstration: Blow dry
Product placement
TDANCE Super Bond (acts: appears to be eyelash glue, but is not used in the video, so it merely appears, removing it would not change what happens in the video)
TDANCE (acts: appears to be eyelash glue, but is not used in the video, so it merely appears, removing it would not change what happens in the video)
TDANCE App (acts: mentioned as a place to download for discounts, but not demonstrated or used, so it merely appears, removing it would not change what happens in the video)
Call to action
Shop now at tdancelashes.com or download the TDANCE App