@tdancelash — 10x breakout

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POV: DON'T DO THESE THINGS TO YOUR NEW EYELASHES.

@tdancelash

234.5K followers · usually 6.1K views a post

Views

62.9K

Likes

204

Comments

View velocity

+22.5K views over 19.8d · ~1.1K/day · 17 observations

Why it worked

The video uses a common 'POV: Don't do this' format which is highly engaging on TikTok. It visually demonstrates incorrect lash care practices in a clear and concise manner, prompting viewers to watch for the correct methods.

Summary

The video demonstrates actions that should not be done to new eyelashes, such as using an eyelash curler, mascara, or foundation. It then shows a cleaning process and blow-drying, implying these are the correct ways to care for lashes.

Structure

1Introduction: Don't do these things to your lashes
2Demonstration: Eyelash curler
3Demonstration: Mascara
4Demonstration: Foundation
5Demonstration: Cleaning
6Demonstration: Blow dry

Product placement

TDANCE Super Bond (acts: appears to be eyelash glue, but is not used in the video, so it merely appears, removing it would not change what happens in the video) TDANCE (acts: appears to be eyelash glue, but is not used in the video, so it merely appears, removing it would not change what happens in the video) TDANCE App (acts: mentioned as a place to download for discounts, but not demonstrated or used, so it merely appears, removing it would not change what happens in the video)

Call to action

Shop now at tdancelashes.com or download the TDANCE App

Original caption

POV: Don’t Do These Things to Your New Lashes! 👀🚫 ✨ Treat your lashes right & keep them looking fresh! 🛍Shop now at tdancelashes.com or download the TDANCE App 🤗 👉Download TDANCE App to get extra discounts😎 . . . . 🇺𝗨𝗦: ✨ 𝗡𝗲𝘄 𝘂𝘀𝗲𝗿𝘀: 𝟯𝟬% 𝗼𝗳𝗳 𝘄𝗶𝘁𝗵 𝗰𝗼𝗱𝗲 𝗡𝗘𝗪𝗨𝗦 🚚 𝗙𝗿𝗲𝗲 𝘀𝗵𝗶𝗽𝗽𝗶𝗻𝗴 $𝟴𝟵+ (𝟭-𝟰 𝗱𝗮𝘆𝘀) 🇬𝗨𝗞: ✨ 𝗡𝗲𝘄 𝘂𝘀𝗲𝗿𝘀: 𝟯𝟬% 𝗼𝗳𝗳 𝘄𝗶𝘁𝗵 𝗰𝗼𝗱𝗲 𝗡𝗘𝗪𝗧𝗗 🚚 𝗙𝗿𝗲𝗲 𝘀𝗵𝗶𝗽𝗽𝗶𝗻𝗴 £𝟱𝟵+ (𝟭-𝟯 𝗱𝗮𝘆𝘀 & 𝗽𝗶𝗰𝗸𝘂𝗽) ✨ New customers: Enjoy free shipping on your first order from just £19.9 #tdancelashes #Lashtips #Lashtape #LashArtistLife #Lashtools