Don't walk, RUN to old navy

@damnitdiana

3.3K followers · usually 516 views a post

Views

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SoundTikTok sound · original sound - andyo209

Promoted product

Old Navy

Old Navy is a retail store where customers can purchase clothing items and receive discounts.

27 videos19 creators

Why it worked

The creator uses a relatable hook of initial skepticism followed by a strong endorsement, leveraging a celebrity mention (Cardi B) to validate the product's appeal. The enthusiastic tone and clear demonstration of multiple styles create a compelling, native promotion.

Summary

The creator enthusiastically recommends running to Old Navy to purchase barrel jeans, showcasing three different pairs they bought. They express satisfaction with the fit and style, declaring they've found their go-to jean.

Structure

1Expresses initial skepticism about Old Navy jeans
2Sees Cardi B in Old Navy jeans and discovers barrel jeans
3Shows off three pairs of purchased barrel jeans
4

Original caption

#oldnavy #jeans #barreljeans #style #clothing

More from @damnitdiana

Product placement

Old Navy (ACTS): The brand of jeans the creator is wearing and promoting. Removing it would change the video's focus. Old Navy (APPEARS): Mentioned in on-screen text and spoken aloud. Removing it would change the video's focus.

Call to action

Don't walk, RUN to old navy

On-screen text

Don't walk, RUN to old navy

Transcript

Previously, I was like, what's the deal with this whole Old Navy hoopla? What the fuck is up with this shit, you know what I mean? And then I go on Old Navy, I see Cardi B and her jeans, and then I look and I see some barrel jeans called the Arc, get him. And then I now have three pairs of different colors. And I think they look really cute. You see, he even thinks they look really cute. And so I have found my style of jean now. And everything is beautiful and amazing.

LITERALLY TOP ON MY SPOTIFY I HAD NO IDEA #ryangosling #gothrock