lululemon's new must-haves

@julesthelawyer

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SoundTikTok sound · original sound - julesthelawyer

Promoted product

Lululemon

26 videos21 creators

Why it worked

The video effectively showcases desirable Lululemon apparel in a relatable, aspirational context, using clear on-screen text and a direct call to action to encourage engagement and shopping.

Summary

The creator showcases new arrivals from Lululemon, highlighting several outfits including a bra and joggers, a tank top with a tote bag, and a hoodie. She describes the comfort and style of each piece, encouraging viewers to comment on their favorites and shop the new collection.

Structure

1Introduction to Lululemon new arrivals
2Outfit 1: Bra and joggers
3Outfit 2: Tank top and tote bag
4Outfit 3: Hoodie
5

Original caption

@lululemon is truly THAT girl - and here are all my must-haves from this month’s drop!!! You guys KNOW i’ve been doing my pilates DAILY and I love that lululemon makes it SO easy to look AND feel good. I’ve been wearing the ‘like a cloud’ bra and ‘align ribbed waist jogger’ on repeat to class. I’ve also been loving the ‘flow y high neck tank’ and ‘align no line high rise crop’ combo - IMO the 17” is THEEE perfect crop. Post-class, I’ve been throwing on the ‘steady state superloft full zip hoodie’ and it is OH SO comfy COZY!!!!! You can shop all these selects AND MORE in store at lululemon and in the link in my bio!!! #lululemoncreator #ad

More from @julesthelawyer

Product placement

Lululemon ACTS: The creator is showcasing and recommending Lululemon clothing items. Removing these items would change the content of the video. Lululemon is the brand being promoted.

Call to action

Comment below which new piece was your favorite and if you're going to head to Lululemon to shop these new arrivals!

On-screen text

lululemon's new must-haves Like a Cloud Bra Align Ribbed-Waist Jogger Flow Y High-Neck Tank Top & Ruched Tote Bag 24L Align No Line High-Rise Crop 17" Steady State SuperLoft Full Zip Hoodie

Transcript

You guys need to see what's new at Lululemon, starting with my outfit. Up top, we have the Like a Cloud Bra, which is one of my fave most comfortable bras from Lululemon. And these pants, you guys, the Align Ribbed-Waist Jogger. And the two together, you guys, how cute? Next up, you guys, we have my go-to Pilates vest top here. It's the Flow Y High-Neck Tank Top and Ruched Tote Bag 24L. And all of my bottoms, we have the perfect crop leggings. These are the Align No Line High-Rise Crop 17-inch. And all of this together, just gorgeous. Lululemon. Last but not least, you guys, we have the coziest hoodie ever. She is the Steady State SuperLoft Full Zip Hoodie. Just in time for fall. Plus, this colorway, you guys, is Raspberry Ray. Comment below which new piece was your favorite and if you're going to head to Lululemon to shop these new arrivals. You know what I'm commenting Lululemon.