Anti-blush

@jocelvnnavrro

50.4K followers · usually 2.2K views a post

Views

64.3K

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4.1K

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SoundTikTok sound · original sound - jocelvnnavrro

View velocity

+22.2K views over 21.0d · ~1.1K/day · 19 observations

Promoted product

Westman Atelier Contour Stick

Why it worked

The video likely performed well due to its use of a popular "anti-blush" trend, combined with a recognizable luxury beauty brand (Westman Atelier). The creator's personal touch and relatable comment about not using the product as intended add authenticity.

Summary

The creator demonstrates an "anti-blush" technique using a Westman Atelier contour stick and blush, applying them to the nose and forehead. She mentions it's her favorite blush and ironically notes she's never used the contour stick for contouring.

Structure

1Introduction to anti-blush technique
2Demonstration with Westman Atelier contour stick
3Application on nose and forehead
4Mention of it being a favorite blush
5Irony of not using it for contour

Original caption

Ya we been on that wave @Westman-Atelier #antiblush #blush #contour #westmanatelier

More from @jocelvnnavrro

Product placement

Westman Atelier Contour Stick (ACTS - used to apply makeup, visible result comes from it, removing it would change what happens in the video); Westman Atelier Blush (ACTS - used to apply makeup, visible result comes from it, removing it would change what happens in the video)

On-screen text

Anti-blush

Transcript

Ya we been on that wave @Westman-Atelier #antiblush #blush #contour #westmanatelier When it comes to anti-blush, nobody anti-blushes like I do. And this is Westman Atelier's contour stick in the shade Coco. It is my favorite blush. Also, bespoke, but we all know how this goes. A little bit on the nose and the forehead and the forehead. Ironically, I've never actually used this as a contour. I've never actually used this as a contour.