Loading video…
All breakouts
10.4Silent UGCStory Open hookOther
Hook
Babe: Stop buying stupid stuff your 24 Me:
@grassworks.co
36.0K followers · usually 1.4M views a post
Views
12.5M
Likes
298.1K
Comments
2.3K
Shares
227.8K
View velocity
+581.2K views over 4.6d · ~125.6K/day · 4 observations
Promoted product
GrassWorks RC lawnmowergrassworks.co
GrassWorks
Why it worked
The video uses a relatable "relatable relationship" humor trope combined with a visually satisfying demonstration of a unique product, making it engaging and shareable.
Summary
The video humorously depicts someone unboxing and using a remote-controlled lawnmower, seemingly against their partner's wishes. The creator then remotely operates the lawnmower to cut the grass, showcasing its functionality.
Structure
- 1Unboxing the RC lawnmower
- 2Deploying the lawnmower's cutting decks
- 3Operating the lawnmower remotely on the grass
- 4The lawnmower cuts a clean path
Product placement
GrassWorks: This is a brand of remote-controlled lawn machinery. It ACTS as a functional lawnmower, cutting grass. Removing it would change what happens in the video.
Original caption
Check my bio if you want one! 😁 #harvest #johndeere #lawn #USA #lawnmower
More from @grassworks.co
More breakout videos from this creator.
