finding your second stream of income

@3shaunie

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Why it worked

The video combines aspirational income figures with a low-barrier-to-entry pitch, making the prospect of starting a newsletter feel both highly profitable and achievable for the average viewer.

Summary

The creator discusses the financial potential of starting a newsletter as a second stream of income, specifically highlighting Substack as a leading platform. She uses data and examples to encourage viewers to start their own newsletters, regardless of their current audience size.

Structure

1Introduction to the newsletter economy
2Comparison of Substack and Beehiiv
3Case study of a successful Substack writer
4Growth statistics for the Substack platform
5Personal income proof and encouragement for creators

Product placement

(a) Substack: ACTS. The creator shows its interface, discusses its monetization features, and uses it as the primary example of a newsletter platform. (b) Beehiiv: APPEARS. Mentioned as a competitor, but no interface is operated or demonstrated. (c) Time Magazine: APPEARS. A cover image is shown as a visual aid for the subject.

On-screen text

finding your second stream of income spotlight newsletters Lazy Millionaire 6 Niche Newsletters Making $10k/Month (And How To Copy Their Model) 4 Ways To Monetize Your Newsletter (Beside Paid Subscriptions) And Make Yummy Lemonade beehiiv substack @3shaunie $$$ Heather Cox Richardson Letters from an American $1M per MONTH $12 million per year 2019 newsletter??? idk her Person of the Year Q1'26 8.4 million paid subscriptions Q1'25 4.9 million paid subscriptions Total $13,211.87

Original caption

the platform that pays BANK & is overlooked

More from @3shaunie

More breakout videos from this creator.

Transcript

Welcome back to my second stream of income series where I help you to grow wealth because your main job will give you stability, but your second stream of income will give you wealth. Newsletters are the dark horse of the creator economy and anyone who even knows a little bit about them will tell you that without skipping a beat. There are many platforms, but the top two that I've heard the most about are Beehiiv and Substack. I actually have a Substack and several other content creators have a Substack as well. Now, let's get into the numbers. Heather Cox Richardson is the top paid Substack writer with her newsletter, Letters from an American. In just five years of writing, she grew to a $12 million per year platform. In 2019, Heather, probably like you, did not know what a newsletter was or that there was even a market for it and now she is quite literally leading it. And if you're wondering who is actually even using Substack, I was surprised to learn that many of my friends had been using Substack for months before I even knew what it was. In the first quarter of this year, Substack reported 8.4 million paid subscriptions, which is an almost 70% jump from the prior year, which means newsletters aren't going anywhere. Do not be afraid of being a low to middle tier creator because I'm a low to middle tier creator on Instagram and I just earned $13,000 this month. There are several newsletters out there that are earning millions per year and there are many, many more that are earning tens to hundreds of thousands. You don't necessarily have to be Heather, but you can be. I will get into how people are monetizing newsletters and I also haven't forgotten about the 19 other ideas that I have for your second stream of income.