Wait, I didn't know if you were kidding

@megsdeangelis

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SoundTikTok sound · original sound - megsdeangelis

Promoted product

CeraVe Hydrating Cream-to-Foam Cleanser

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

Why it worked

The video uses a relatable "type A friend" persona to showcase the practicality and preparedness of always having essential skincare products on hand, making the promotion feel organic and integrated into a common social scenario.

Summary

The creator demonstrates that she always carries CeraVe skincare products, a hydrating cleanser and a facial moisturizing lotion, in her purse. She emphasizes the importance of removing makeup before sleeping and highlights the versatility of the products for both day and night use.

Structure

1Introduces the concept of being prepared with skincare
2Pulls out CeraVe cleanser
3Explains the need for makeup removal
4Pulls out CeraVe moisturizer

Original caption

you never know where the night may take you. normalize bringing your skincare routine with you @CeraVe #ceravepartner

More from @megsdeangelis

Product placement

CeraVe Hydrating Cream-to-Foam Cleanser: ACTS - it is shown and discussed as a product that cleanses makeup and is part of a skincare routine. Removing it would change the video's focus. CeraVe Facial Moisturizing Lotion PM: ACTS - it is shown and discussed as a moisturizer for AM/PM use. Removing it would change the video's focus.

On-screen text

#CeraVePartner pov you're the only type A friend in the group

Transcript

Wait, I didn't know if you were kidding. Does she really have that in there? You never know. You never know where the night may take you. And I'm partnering with CeraVe, so I have to take my skincare seriously. And I've decided, no matter where we end up, whose place I stay at, how late we're out, I refuse to sleep with my makeup on. Hence the oil cleanser, okay? This is what's gonna get all your makeup off without disrupting your skin barrier. And also, I brought the moisturizer. It's a duo situation, okay? First you gotta do the cleanser, then you gotta do the moisturizer. It's like the GOATED duo. Yeah, but it says PM. I'm glad you pointed that out. Okay, so it says PM, but you can use it AM or PM. Because it's oil-free, super lightweight, so I can just throw this on again in the morning. So it's perfect for both. Yeah. When you find products you like this much, you find a way to never be without them.