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39.1Silent UGCListicle hookEcommerce
Hook
Amazon Must-have
@karissa.brighton
159.3K followers · usually 97.5K views a post
Views
3.7M
Likes
40.9K
Comments
162
Shares
4.9K
View velocity
+382.3K views over 4.3d · ~89.0K/day · 5 observations
Why it worked
The video likely worked due to its concise demonstration of a practical kitchen item, appealing to viewers looking for organizational solutions or useful Amazon finds. The 'must-have' text overlay and the clear visual of the product in use create immediate interest.
Summary
The video shows a person assembling and filling a beige utensil drying rack with water. They then proceed to wash cutlery under a faucet and place it into the drying rack.
Structure
- 1Assembling drying rack
- 2Filling drying rack with water
- 3Washing cutlery
- 4Placing cutlery in drying rack
On-screen text
Amazon
Must-have
Original caption
This utensil drying rack is a must-have! #amazon #amazonfinds
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