Product placement
GLASSONS: This is a clothing store. The video shows the exterior of a Glassons store and the interior where clothing is displayed and tried on. The brand name appears on the store signage and on hangers. It ACTS as the location where the video's subject matter (clothing try-on) takes place. Removing it would change the context of the video, but not the core action of trying on clothes. It APPEARS as a brand name on hangers and store signage. Removing it would not change what happens in the video.