New RMS dog and cat squishies!!!

@suzannerod5

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SoundTikTok sound · original sound - suzannerod5

Promoted product

SmushWorld squishies

Why it worked

The video taps into the popular trend of ASMR and satisfying sensory content, combined with the universally appealing theme of cute animals. The creator's enthusiastic reaction and the visual appeal of the squishies likely drove engagement.

Summary

The creator unboxes and demonstrates two "SmushWorld" squishy toys, a Bernedoodle and a Corgi, purchased from Five Below. She expresses delight in their texture and cuteness, and wishes for more animal breeds to be released.

Structure

1Introduction of new squishies
2Demonstration of squishy texture
3Unboxing of Bernedoodle squishy
4Demonstration of Bernedoodle squishy
5Unboxing of Corgi squishy

Original caption

@RMS International @Five Below #rms #squishies #squishy #fivebelow

More from @suzannerod5

Product placement

RMS (brand name appears on screen and is spoken, likely a toy company); Five Below (retailer name appears in caption and is spoken, sells toys); SmushWorld (brand name appears on packaging, likely a toy line); Bernedoodle (dog breed name, appears on packaging); Corgi (dog breed name, appears on packaging)

Call to action

Let me know if you guys have seen these at Five Below, they're so cute, I need a GSP and a Golden Doodle immediately.

On-screen text

New RMS dog and cat squishies!!!

Transcript

New RMS dog and cat squishies!!! RMS, we're going to need all dog breeds in these immediately. If you have dogs or cats, you are going to die over these new SmushWorld dogs and cats from RMS. I got these at Five Below. This is a Bernedoodle and a Corgi. I have a Golden Doodle and a GSP. I want them to make all animal breeds. There's a Siamese cat and a black cat also. But how cute are these? Let's open them. So cute. Oh. This feels really full. I love the skin texture. These are really, really good. How cute is this little guy? I know Corgi owners are freaks about their babies. So cute. This one feels like it has a little bit more air than the Bernedoodle, but they're still so cute. I never take the air out of these because they would lose all of that cuteness. Let me know if you guys have seen these at Five Below, they're so cute. I need a GSP and a Golden Doodle immediately.