Why it worked
The creator taps into relatable, often unspoken, marital dynamics and presents them in a direct, opinionated way that encourages viewer engagement through agreement or disagreement.
On-screen text
THINGS I THINK ARE WEIRDDD
AF MARRIAGE EDITION
WTF IS SNAPCHAT
a married couples main form of
communication should NOT be
Snapchat. just in general, past
25.. please move to texting
WTF IS A HALL PASS
you're telling me you have a person
that you would cheat on your spouse
with? weird. that's basically saying
like yeah, there's someone out there
hotter, richer, more famous, etc that
would leave you for. how degrading?!
WTF IS NOT KNOWING
WHERE THE OTHER IS
I feel like this one is just
basic communication, respect,
& safety. It's only
controlling if you abuse it.
WTF IS TALKING ABOUT THEM
BEHIND THEIR BACK
In public, it's you & me against the
world. Behind closed doors, if we have a
problem, that's between you & I and we
will hash it out. No one needs to know
your business, they're just nosey.