Why it worked
The video taps into a relatable consumer behavior of impulse buying beauty products when financially able, using a humorous and visual approach to showcase a large haul.
Summary
The video shows a person unboxing and displaying a large collection of skincare and beauty products. The on-screen text humorously suggests this is their behavior when they have money, implying a spree of purchases.
Structure
- 1Unboxing a box of beauty products
- 2Showing various skincare items
- 3Displaying multiple bottles and jars
- 4Holding up different product packages
- 5Revealing a large quantity of purchased items
Product placement
ER Beauty Silk Body Wash: it ACTS - it is shown being held and presented as a product. Removing it would change what happens in the video.
ER Beauty: it ACTS - it is the brand name on multiple products shown. Removing it would change what happens in the video.
Yasaka: it ACTS - it is the brand name on multiple products shown. Removing it would change what happens in the video.
Kiya: it ACTS - it is the brand name on multiple products shown. Removing it would change what happens in the video.
Nikka: it ACTS - it is the brand name on multiple products shown. Removing it would change what happens in the video.
Kiya Retinol 97: it ACTS - it is shown being held and presented as a product. Removing it would change what happens in the video.
Kiya Collagen 97: it ACTS - it is shown being held and presented as a product. Removing it would change what happens in the video.
Kiya Cleansing Water: it ACTS - it is shown being held and presented as a product. Removing it would change what happens in the video.
ER Beauty Shampoo: it ACTS - it is shown being held and presented as a product. Removing it would change what happens in the video.
ER Beauty Conditioner: it ACTS - it is shown being held and presented as a product. Removing it would change what happens in the video.