imagine my luck bro

@santeluca

613.3K followers · usually 43.5K views a post

Views

176.6K

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SoundTikTok sound · original sound - santeluca

Promoted product

Children Of Khanchildrenofkhan.com

10 videos

Why it worked

The video uses a relatable and humorous approach to discuss personal growth and identity, subtly weaving in the promotion of the clothing brand "Children Of Khan" through on-screen text and visuals, making it feel like a native mention rather than an overt advertisement.

Summary

The video features two characters posing with a Mercedes-Benz, discussing their lives and personal growth. It then transitions to showcasing t-shirts from the brand "Children Of Khan" and directs viewers to their website.

Structure

1Introduction with characters and car
2Discussion of personal experiences and growth
3Showcasing t-shirts from "Children Of Khan"
4Call to action to visit the website

Original caption

You met me at a very Chinese time in my life

More from @santeluca

Product placement

Mercedes-Benz (car): APPEARS - a luxury car is shown in the background. Removing it would not change what happens in the video. Children Of Khan (clothing brand): ACTS - the brand's t-shirts are shown and promoted. Removing it would change what happens in the video. EU HEATWAVE SURVIVOR (design on t-shirt): ACTS - part of the promoted clothing. Removing it would change what happens in the video. Dragon design (on t-shirt): ACTS - part of the promoted clothing. Removing it would change what happens in the video.

Call to action

www.childrenofkhan.com

On-screen text

imagine my luck bro being autistic and pulling a baddie like this ever since i started having a very Chinese time in my life everything has just been going everything has just been going up yo yo yo yo FUCK WATCH OUT!! haha yep she crazy what's life without a little risk am I right you should have seen your face you met me at a very Chinese time in my life tee or your heatwave survivor tee Children Of Khan www.childrenofkhan.com Link in bio

Transcript

imagine my luck bro being autistic and pulling a baddie like this ever since i started having a very Chinese time in my life everything has just been going everything has just been going up yo yo yo yo FUCK WATCH OUT!! haha yep she crazy what's life without a little risk am I right you should have seen your face you met me at a very Chinese time in my life tee or your heatwave survivor tee Children Of Khan www.childrenofkhan.com Link in bio