Why it worked
The video likely worked due to its satisfying visual of the DIY process and the novelty of the 'toothpaste & maltose squishy' product, combined with a clear, direct call to action to DM for purchase, tapping into impulse buying behavior.
Summary
The video shows a DIY process of filling small tubes with a yellow, glittery substance resembling toothpaste and maltose squishy toys. The creator is filling multiple tubes and then shows a finished product, inviting interested buyers to DM them directly.