Oh he's feeling it all right

@jlab

143.7K followers · usually 1.2K views a post

Views

2.0M

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1.0K

Comments

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SoundTikTok sound · original sound - jlab

Promoted product

JLab

JLab delivers the personal tech that consumers want: Headphones, earbuds, gaming gear and office accessories. We’re innovating absolutely everything to make way better personal tech – straight from the Lab.

Why it worked

The video effectively uses a montage of diverse individuals experiencing joy and immersion through JLab audio products, creating an aspirational and relatable narrative. The quick cuts and varied activities, combined with the 'Feel Alive' slogan, tap into the desire for personal expression and enjoyment, making the product seem integral to these positive experiences.

Summary

The video showcases various individuals enjoying life and activities while using JLab audio products, emphasizing the feeling of being alive and in their own rhythm. It highlights JLab's presence in diverse settings, from workouts to casual enjoyment, and includes a sponsorship mention of UCLA Athletics.

Structure

1Man enjoying music outdoors
2People working out with music
3Woman rollerblading and dancing
4

Original caption

Feel It. Hear It. Live It.🎧 Feel Alive with @jlab @serenapagee@harryjowsey#harryjowsey#serenapage

More from @jlab

Product placement

JLab (acts): The video shows various JLab products being used by different people in different scenarios. The JLab logo appears on a speaker, headphones, and earbuds. Removing these would change what happens in the video as the products are central to the scenes. JLab (appears): The JLab logo is visible on the speaker and headphones. Removing these would not change what happens in the video, but the product would be less identifiable. UCLA Athletics (appears): The UCLA logo and branding are visible on clothing and in text overlays. Removing these would not change what happens in the video, but the sponsorship context would be lost.

On-screen text

Proud Sponsor of UCLA Athletics FEEL ALIVE

Transcript

Oh he's feeling it all right They really feel it Nobody told her to go that hard But that's just her thing Everybody's got one Their own rhythm Their own rush Proud Sponsor of UCLA Athletics FEEL ALIVE

Feel It. Hear It. Live It.🎧 Feel Alive with @jlab @goatr2_ @harryjowsey @sere