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23.9Talking HeadDirect Question hookLifestyle
Hook
Who remembers this BACK TO HOGWARTS?
@all_the_magic_
11.1K followers · usually 1.3K views a post
Views
30.0K
Likes
3.2K
Comments
16
Shares
564
View velocity
+13.5K views over 5.6d · ~2.4K/day · 5 observations
Promoted product
Hogwarts Express
Why it worked
The video taps into a strong sense of nostalgia and shared experience for Harry Potter fans, leveraging a specific, iconic event (the Hogwarts Express departure) to create an emotional connection and encourage engagement.
Summary
This video captures the excitement at King's Cross station as a countdown announces the departure of the Hogwarts Express. The scene is filled with fans holding up their phones to record the event, celebrating the magic of Harry Potter.
Structure
- 1Introduction of the "Back to Hogwarts" theme
- 2Countdown to the Hogwarts Express departure
- 3Announcement of the departure details
- 4Final call for passengers to board
- 5The crowd's excitement and filming
Product placement
Original caption
Thousands of wizards, one iconic station countdown Here’s a throwback to the magic of King's Cross on September 1st 2023 Fun fact: In the books, Harry passes through the barrier between platforms 9 and 10. In real life, those lines are separated by tracks, so the filming layout was actually shot between platforms 4 and 5! #backtohogwarts #backtohogwartsday #harrypotter #platform9and3quarters #hogwartsexpress @Harry Potter
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