@linnygd — 644x breakout selling The Ordinary Lacto PDRN Eye Serum

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MY UNDER-EYE HACK

@linnygd

289.3K followers · usually 2.7K views a post

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1.7M

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2.4K

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132

Promoted product

The Ordinary Lacto PDRN Eye Serum

The Ordinary is your destination for Skincare, Makeup, Hair, and Body solutions. Discover clinical formulations with integrity.

Why it worked

The video leverages a relatable personal insecurity and provides a specific, actionable solution, building trust through a genuine before-and-after style testimonial.

Summary

The creator shares her personal routine for improving the appearance of her under-eyes using a specific eye serum. She demonstrates the application process and explains how the product has helped reduce her insecurities regarding dark circles.

Structure

1Creator identifies her insecurity regarding under-eyes
2Introduces The Ordinary Lacto PDRN Eye Serum as the solution
3Demonstrates application of the serum
4Explains benefits and emphasizes consistency

Product placement

Original caption

My little under-eye secret 🤫✨ My under-eyes have always been one of my biggest insecurities. Dark circles and looking tired - even when I’m not. The past two years I’ve had comments about how tired I’ve looked and if I had any sleep 😴. Shocking I know !! But I do feel like PDRN has helped me a lot. a.d. I’ve been trying the new Lacto PDRN Eye Serum from @The Ordinary , created to target the appearance of dark circles, puffiness and fine lines around the delicate eye area. It’s lightweight, layers beautifully under makeup and has quickly become my favourite little skincare step. Because insecurities are completely normal, but so is choosing products that help you feel a little more confident in your own skin 🤍 Oh and I forgot to say the best part it’s vegan 🌱 and super affordable ! @Boots UK #TheOrdinary #LactoPDRN #EyeSerum #UnderEyeCare #CapCut