Why it worked
The listicle format provides high-value, actionable recommendations for a specific niche audience, making the content highly shareable and saveable.
Summary
The creator presents a ranked list of curly hair products across four categories: leave-in conditioners, curl creams, gels, and mousses. The post uses a slideshow format to showcase the specific products that won first, second, and third place in each category.
Product placement
Rizos Curls (acts: ranked #1 leave-in, #2 curl cream), SheaMoisture (acts: ranked #2 leave-in), Pattern (acts: ranked #3 leave-in), Cake (acts: ranked #1 curl cream), Garnier (acts: ranked #3 curl cream), Innersense (acts: ranked #1 gel), Miss Jessie's (acts: ranked #2 gel), Olaplex (acts: ranked #3 gel), Not Your Mother's (acts: ranked #1 mousse), The Doux (acts: ranked #2 mousse), Matrix (acts: ranked #3 mousse). All products are operated/ranked as part of a curated list.