#KraftPartner When he says just one bite

@eyecharlene

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SoundTikTok sound · original sound - eyecharlene

Promoted product

Kraft Mac & Cheese PowerMac

Kraft Power Mac Macaroni & Cheese 7.25 OZ

7 videos7 creators

Why it worked

The video uses a relatable relationship dynamic (one partner wanting to keep food to themselves) combined with a product that offers a perceived health benefit (higher protein/fiber), making it shareable and engaging. The humor and the clear, albeit soft, promotion of the product's benefits contribute to its appeal.

Summary

A woman is eating Kraft Mac & Cheese PowerMac while her partner playfully tries to take a bite. She highlights the product's protein and fiber content, contrasting it with his desire for just one bite, implying she wants to keep it all to herself. The video ends with a call to action to get it in stores.

Structure

1Woman eating Kraft Mac & Cheese PowerMac
2Partner playfully asks for a bite
3Woman highlights nutritional benefits
4

Original caption

“Just one bite” is the biggest lie in a relationship 😂😡 At least my NEW @kraftmacandcheese PowerMac has 17g of protein and 6g of fiber... before he gets to it 😂 Who else’s partner does this?! #KraftPartner #MacWithBenefits

More from @eyecharlene

Product placement

Kraft Mac & Cheese PowerMac ACTS: it is prepared and eaten, and its nutritional information (17g protein, 6g fiber) is highlighted. Removing it would change the video's focus and narrative. #KraftPartner is a hashtag indicating a partnership with Kraft, which APPEARS and does not change what happens in the video.

Call to action

Get in stores today!!!

On-screen text

#KraftPartner When he says just one bite 17g protein 6g fiber same great Get in stores today!!!

Transcript

When he says just one bite What are you eating? I'm eating I have some What are you eating? I'm eating I have some Oh 17g protein 6g fiber same great I know what one bite means I love mac and cheese It's gonna mess with my macros This has 17g of protein and 6g of fiber One bite I promise One bite Get in stores today!!!