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Hook
came to look at the fall stuff
@giannaaacusatooo
16.5K followers · usually 546 views a post
Views
87.2K
Likes
16.5K
Comments
219
Shares
1.5K
Promoted product
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Why it worked
The video taps into a common sentiment of seasonal creep, where holiday decorations appear earlier each year, creating a relatable and shareable moment for viewers.
Summary
The creator is shopping for fall decorations at Hobby Lobby. She expresses surprise at seeing Christmas items already out, despite her intention to focus on fall decor.
Structure
- 1Creator enters Hobby Lobby looking for fall decor.
- 2Creator expresses surprise at seeing Christmas decorations.
- 3Creator continues to browse fall items.
Product placement
Hobby Lobby (store): APPEARS. Removing it would not change what happens in the video. It is a store where the creator is shopping.
Caraway (brand): ACTS. The creator mentions a discount code for it. Removing it would change the information provided about a potential purchase.
Call to action
GCUSATO10 for 10% off CARAWAY
On-screen text
came to look at the fall stuff
Original caption
just when I was getting in the mood for fall…merry Christmas everyone #hobbylobby #fallfinds #falldecor #fall #autumn