To say I'm heartbroken is an understatement

The video likely resonated with viewers who have a strong emotional attachment to beloved items, especially those featuring popular characters like those from Studio Ghibli. The relatable emotion of heartbreak over a damaged treasured possession, combined with the visual appeal of the characters, created a strong emotional connection.

The video shows a broken clock decorated with Studio Ghibli characters, with a battery lying nearby. The creator expresses their heartbreak over the damage.

Eveready Gold battery: it ACTS as the power source for the clock. Removing it would stop the clock from functioning. The clock itself, decorated with Studio Ghibli characters (Totoro, Kiki, Jiji, No-Face, and others), ACTS as a decorative and functional item. Removing it would change the video's subject. The characters are part of the clock's design and function.