Why it worked
The video uses humor and relatable sound effects to engage viewers. By asking a simple, almost childlike question to professional athletes, it creates an unexpected and entertaining dynamic.
Summary
This video features several tennis players being interviewed about the sound a tennis ball makes when hit. The players give various answers, ranging from 'Boom' to 'ping' and even a humorous comparison to a shock absorber.
Structure
- 1Interviewer asks about the sound of a tennis ball being hit.
- 2Player 1 answers 'Boom'.
- 3Player 2 answers 'Boom' and then 'Nope'.
- 4Player 3 describes the sound as 'ping' and relates it to a shock absorber.
- 5Montage of tennis players hitting balls.
Product placement
ESPN: (a) it ACTS - it is the brand of the microphone and the interviewer's outfit, and the channel broadcasting the content, and its logo appears on screen. Removing it would change what happens in the video.
US Open: (b) it merely APPEARS - it is the name of the tournament being played, visible on screen. Removing it would change what happens in the video.
Lululemon: (b) it merely APPEARS - it is a logo on a t-shirt. Removing it would not change what happens in the video.
New Balance: (b) it merely APPEARS - it is a logo on a hat. Removing it would not change what happens in the video.
BOSS: (b) it merely APPEARS - it is a logo on shorts. Removing it would not change what happens in the video.
Call to action
Watch the #USOpen exclusively on ESPN & the ESPN App through September 13th.