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@ailee.developer — 100x breakout selling StepApp | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

100×Talking HeadStory Open hookConsumer Apps

Hook

I came...

@ailee.developer

3.6K followers · usually 8.3K views a post

Views

828.3K

Likes

128.7K

Comments

623

Shares

16.8K

SoundTikTok sound · original sound - precisiondetailing_group

Promoted product

Download StepApp: Motivation to walk by Ailee Louise Van Hauwaert on the App Store. See screenshots, ratings and reviews, user tips, and more apps like StepApp:…

Why it worked

The video leverages a highly recognizable, relatable meme format to build rapport with a developer audience before pivoting to a low-friction call to action.

Summary

The creator uses a popular meme format to express frustration with a coding error, then pivots to a call to action for StepApp in the caption. The video serves as a short, humorous engagement piece to drive traffic to the promoted app.

Structure

1Creator starts with a dramatic I came I saw I left meme
2Video shows a screen recording of a coding error
3Creator closes the laptop in frustration
4Caption directs viewers to check out StepApp

Product placement

Original caption

Oh helll nah, double it and give it to the next person! #programming #errors

More from @ailee.developer

More breakout videos from this creator.

StepApp (a) it ACTS — the creator explicitly directs viewers to check it out in the caption and bio, and the video is a promotional vehicle for this specific product. Removing the mention of StepApp would remove the entire purpose of the video's CTA.

Call to action

Check out StepApp

On-screen text

I came... I came... I saw... I came... I saw... I left...

Transcript

I came. I saw. I left.

If it has something in common, it goes in the same file #coding #programming #de

563.9Kviews·@ailee.developer

Oopsie #indiedev #broke

@ailee.developer

More important than sleep anyway #programming #code #bug

@ailee.developer

And it always takes another few DAYS before you’re really finished #developer #p

@ailee.developer

Productivity 📈📉 #developerlife #coding #softwaredeveloper #appdevelopment

@ailee.developer

And don’t say programming

@ailee.developer

What are some unexpected struggles you guys had? #appdevelopment #buildinpublic

@ailee.developer

Time to start working on it again #developer #projects

@ailee.developer

When is it not… #programming #developer

@ailee.developer

He’s a fake programmer, don’t trust #programming #class #lightmode

@ailee.developer

So far my video making skills #programmer #setup #laptop #developer

@ailee.developer

These projects aren’t gonna build themselves #programming #developer

@ailee.developer