It's game day

@ashley.jernigan

351.3K followers · usually 14.0K views a post

Views

408.8K

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28.5K

Comments

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SoundTikTok sound · original sound - ashley.jernigan

View velocity

+5.9K views over 5.1d · ~1.2K/day · 5 observations

Promoted product

Smith & Quinn dress

Smith & Quinn is a lifestyle brand that creates beautiful apparel that elevates our day to day. As a family run business, we take pride in providing ready-to-wear, sport, collegiate and even wedding apparel that is both aesthetically pleasing and functional.

Why it worked

The video leverages a popular event (game day) and a relatable content format (outfit showcase) to organically integrate multiple fashion brands. The creator's enthusiasm and detailed descriptions of why each item is suitable for the occasion create a soft sell that resonates with viewers interested in fashion and game day attire.

Summary

The creator showcases her game day outfit, highlighting a dress from Smith & Quinn, a hat from Tipsy Threads, a bag from The Pickled Lemon LLC, sunglasses from DIFF EYEWEAR, and shoes from Sam Edelman. She expresses excitement for the game day in Athens.

Structure

1Introduction to game day outfit
2Showcasing hat and sunglasses
3Describing the dress and its material
4

Original caption

Gameday fit check @Tipsy Threads @Smith & Quinn @The Pickled Lemon LLC @DIFF EYEWEAR 🖤❤️🖤GO DAWGS🖤❤️🖤 #gameday #gamedayoutfit #uga #godawgs #tailgateszn

More from @ashley.jernigan

Product placement

Tipsy Threads (ACTS - creator mentions it is her favorite hat and she wants a custom one from them, removing it would change the outfit description) | Smith & Quinn (ACTS - creator mentions she is wearing a dress from them, removing it would change the outfit description) | The Pickled Lemon LLC (ACTS - creator mentions she got her new bag from them, removing it would change the outfit description) | DIFF EYEWEAR (APPEARS - creator mentions she is wearing sunglasses from them, but does not elaborate on their function or origin beyond the brand name, removing it would not change what happens in the video) | Sam Edelman (ACTS - creator mentions she is wearing shoes from them, removing it would change the outfit description)

On-screen text

ATS MOM

Transcript

It's game day. Okay, game day outfit. Here we go. It's supposed to be 150 degrees. So there was a lot of thought that went into my outfit. I have my favorite hat, which is from Tipsy Threads. I bought this like a year ago. I really want a custom one, so shout out to Tipsy Threads, send me something fun. Uh, sunglasses are diff. I don't know where I got these. Uh, earrings, I don't know where I got these. Necklace, this is from last year. This one I've favorite. Uh, game day necklaces. I have my ZETA button because I'm a Zeta mom. And then I'm wearing this Smith & Quinn dress today because it's like a sporty material, so I'm thinking it's going to be breathable and it's really flowy. Um, I got my new bag from The Pickled Lemon LLC. And I have one of three fans that I'm bringing today that are like portable fans. And then I have my Sam Edelman shoes. So there you have it. We're about to head off to Athens. I cannot wait. It is going to be the best day. Go Dawgs.