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27.2Talking HeadSocial Proof hookEntertainment
Hook
no one:
@skylarleeofficiall
412.6K followers · usually 59.2K views a post
Views
1.6M
Likes
237.6K
Comments
896
Shares
3.0K
View velocity
+552.3K views over 12.0d · ~45.9K/day · 12 observations
Why it worked
The video taps into a relatable, albeit humorous, social media trope about oversharing during holidays, using a common "no one:" meme format to create instant recognition and engagement.
Summary
A young woman is at a gas station, holding a gas pump nozzle. She is humorously portraying a stereotype of someone who posts excessively on social media during holiday weekends.
Structure
- 1Woman at gas station with pump
- 2On-screen text sets up a relatable scenario
- 3Woman poses with gas pump
- 4Voiceover describes a mundane holiday activity
On-screen text
no one:
that one girl who ruined your
life posting on labor day
weekend:
Transcript
it was labor day weekend, I was 17. I bought a coke and some gasoline.
Original caption
it’s always this sound smh 🫠 #ldw #laborday #meangirls
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