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This video likely performed well due to its high cuteness factor and seasonal relevance, tapping into the popular trend of Halloween-themed baby photos.

Summary

A baby dressed in a pumpkin costume is shown sitting inside a carved pumpkin. The video encourages viewers to take similar Halloween photos of their babies, suggesting they do so early in the season for the baby's comfort.

Structure

1Baby in pumpkin setup
2Text overlay: "If you're thinking about taking Halloween pictures of your baby in a pumpkin..."
3Baby looks around
4Text overlay: "Here's your sign to take the pumpkin photos"
5Baby smiles

On-screen text

If you're thinking about taking Halloween pictures of your baby in a pumpkin... Here's your sign to take the pumpkin photos

Original caption

We will def be repeating the pumpkin pictures again this year with our younger son! 📸🎃 One suggestion is that I would try and get it done early (like as soon as you see pumpkins) because your baby will be much more comfortable in warmer weather! ☀️👶🏻 #babypictures #falldiy #pumpkinbaby #halloweenbaby #babyphotography