DEATH ROW

@kai_bornrealjewelry

8.1K followers · usually 1.1K views a post

Views

85.3K

Likes

6.5K

Comments

99

Shares

386

SoundTikTok sound · Keep Their Heads Ringin’

Promoted product

custom pendant

Shop custom diamond jewelry, pendants & Cuban chains at Bornreal. Handcrafted in California — browse rings, necklaces & more. Free shipping.

Why it worked

The video effectively uses visually appealing close-ups and multiple angles to showcase the craftsmanship of the custom pendant, directly appealing to potential buyers interested in unique, high-value jewelry.

Summary

The video showcases a custom-made pendant featuring the Death Row Records logo. The pendant is displayed from multiple angles, highlighting its intricate design and diamond embellishments. The creator is promoting their custom jewelry services.

Structure

1Showcase pendant front
2Rotate pendant to show side
3Display pendant back with engraving
4Rotate pendant to show other side
5

Original caption

Death row custom pendants, dm for customizing ur own 1 of 1 piece today #deathrowreacords #custompendant #customjewelry #icedout #hiphopmusic

More from @kai_bornrealjewelry

Product placement

Death Row Records: APPEARS - a logo on a pendant. Removing it would change the appearance of the pendant but not the video's content. The video is about custom jewelry, not the record label itself. The pendant itself is the product being shown and potentially sold.

Call to action

DM for questioning & customizing

On-screen text

DEATH ROW RECORDS

We took her to the O #oblock #otf #kingvon #jewelry #custompendant

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171.7K21.7K243

OBLOCK pendant

171.7Kviews@kai_bornrealjewelry