Brew-doh squisites * from 7am-7pm *

@emilyfahrlander

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SoundTikTok sound · original sound - emilyfahrlander

Promoted product

Brew Doh Squishies

2 videos2 creators

Why it worked

The video leverages a limited-time promotional item (Brew-Doh squishies) offered by a popular coffee chain (7 Brew), creating a sense of urgency and exclusivity. The creator's genuine excitement and clear display of the collectible items, combined with the visually appealing drinks, likely resonated with viewers interested in trendy promotions and aesthetic content.

Summary

The creator visits a 7 Brew coffee shop to get limited edition "Brew-Doh squishies" that are given away with the purchase of two medium or large drinks. She shows off the squishies she received, one pink and one blue, and expresses how cute they are.

Structure

1Introduction to the promotion and the Brew-Doh squishies
2Creator and husband arrive early to get in line for the promotion
3Ordering drinks and receiving the Brew-Doh squishies
4

Original caption

GO GET YOUR BREW-DOH SQUISHIES!!!! 💖🩵💖🩵 @7brewcoffee #fyp #viral #7brew #squishy #Vlog

More from @emilyfahrlander

Product placement

7 Brew: This is a coffee shop chain. The video shows the exterior of a 7 Brew location and the drinks purchased there. The logo appears on the cups and on the building. Removing it would not change what happens in the video. It merely appears. Brew-doh squishies: These are collectible toys filled with liquid and glitter. The video shows the squishies being purchased and displayed. Removing them would change what happens in the video. They ACT.

Call to action

GO GET YOUR BREW-DOH SQUISHIES!!!!

On-screen text

Brew-doh squisites * from 7am-7pm * 7BREW BREW-DOH'S 7BREW BREW-DOH DRIVE THRU COFFEE FREE BREW-DOH w/ purchase of 2 med/lgs 977-7pm 7am-7pm

Transcript

Make sure you guys go to 7 Brew today because from 7 AM to 7 PM they're giving out free Brew-Dohs. You get one per two medium or large drinks. I didn't even realize the little confetti inside is cups. That is so cute. My husband and I are up at 6:45 in the morning to get in the 7 Brew line to get the Brew-Dohs. So let's go. You want pup cup? Hi, how are you? Ice cookie butter blondie, 7 energy, add blue raspberry, a medium green lemonade. Got you. Thank you, sir. How do you feel about getting a special edition 7 Brew? No comments. But yeah, yes. Oh, the artwork at this location is so good. We have Snoopy and Woodstock over here. And then the cute little tree over here. Medium ice. Thank you so much. Have a great day. These are our so freaking cute. We got a pink one and a blue. And a blue. That is so cute. I love the color of that one too. That I whole tray of drinks and it is so worth it. These are so cute. Didn't even realize the little confetti inside is cups. That is so cute. These Brew-Dohs are so cute.