Finally found the Harry Potter finishing sugars ✨ 🪄

@morghyn_nailedit

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SoundTikTok sound · Harry Potter (Trap Remix)

Promoted product

Harry Potter Finishing Sugars

Why it worked

The video leverages a popular and nostalgic intellectual property (Harry Potter) combined with a visually appealing and collectible product (themed baking sugars). The "found it" narrative taps into the excitement of discovery and scarcity, appealing to fans and collectors.

Summary

The video showcases a collection of McCormick's Harry Potter-themed finishing sugars found in a store. Several flavors are shown, including Chocolate Frog, Drooble's Best Blowing Gum, Treacle Tart, Licorice Wand, Cauldron Cake, and Pumpkin Pasty.

Structure

1Showcases Harry Potter finishing sugars on a store shelf
2Picks up and shows Chocolate Frog flavor
3Picks up and shows Drooble's Best Blowing Gum flavor
4Picks up and shows Treacle Tart flavor
5

Original caption

Childhood core memories unlocked 🥹✨ #harrypotter #mccormick #fyp

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Product placement

McCormick (brand): Appears as a logo on the packaging of the finishing sugars. Removing it would not change what happens in the video. Harry Potter (brand): Appears as a theme on the packaging of the finishing sugars. Removing it would not change what happens in the video. Chocolate Frog Finishing Sugar (product): Acts as a decorative sugar for baking. Removing it would change what happens in the video. Drooble's Best Blowing Gum Finishing Sugar (product): Acts as a decorative sugar for baking. Removing it would change what happens in the video. Treacle Tart Finishing Sugar (product): Acts as a decorative sugar for baking. Removing it would change what happens in the video. Licorice Wand Finishing Sugar (product): Acts as a decorative sugar for baking. Removing it would change what happens in the video. Cauldron Cake Finishing Sugar (product): Acts as a decorative sugar for baking. Removing it would change what happens in the video. Pumpkin Pasty Finishing Sugar (product): Acts as a decorative sugar for baking. Removing it would change what happens in the video.