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64.1Talking HeadOther hookConsumer Apps
Hook
ASMR
@cnetdotcom
1.1M followers · usually 13.1K views a post
Views
731.9K
Likes
9.6K
Comments
2.1K
Shares
1.1K
Why it worked
The video leverages the popular ASMR trend and the intrigue surrounding a hypothetical Apple foldable device to create a short, satisfying, and shareable piece of content.
Summary
The video showcases the ASMR sounds of folding and unfolding a speculative $1,999 Apple iPhone Duo. The creator demonstrates the device's folding mechanism, highlighting the auditory experience.
Structure
- 1Introduction of the iPhone Duo
- 2Demonstration of folding the device
- 3Demonstration of unfolding the device
- 4Close-up on the device's hinge
- 5Final shot of the device being held
Product placement
Apple iPhone Duo: ACTS - the device is operated by being folded and unfolded. Removing it would change what happens in the video. Apple: APPEARS - a logo on the device. Removing it would not change what happens in the video.
On-screen text
ASMR
How It Sounds to
Shut Apple's $1,999
iPhone Duo 🎧📱
Original caption
A pretty expensive fidget toy 🤣📲 #allaccess #iphoneduo #apple #appleevent #foldable
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