Why it worked
The "Yes/But" format, combined with striking underwater photography, creates a sense of intrigue and encourages viewers to swipe through the slides to see the full comparison or contrast presented in each image.
Summary
This is a slideshow of five images, each split into two halves with the words "Yes" and "But" overlaid. The images feature various underwater scenes with marine life, such as stingrays and coral, juxtaposed with different perspectives or details.
Structure
- 1Introduction of the "Yes" concept with underwater imagery
- 2Introduction of the contrasting "But" concept
- 3Progression through multiple "Yes/But" pairings with different marine subjects
- 4Concluding "Yes/But" slide
On-screen text
Yes
But
Yes
But
Yes
But
Yes
But
Yes
But