because the cleft community deserve more

@lindsayowensaesthetics

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SoundTikTok sound · original sound - lindsayowensaesthetics

Promoted product

CleftInject™️

Find trained dermal filler specialists experienced in treating adults born with cleft lip. Browse our verified directory of CleftInject™ certified practitioners.

Why it worked

The video leverages high-emotion, transformative storytelling to build trust and demonstrate the life-changing impact of a niche, specialized aesthetic service.

Summary

The video features a series of emotional before-and-after moments where patients receive specialized lip filler treatments from Lindsay Owens Aesthetics. It highlights the transformative impact of the CleftInject™️ procedure on the cleft community.

Structure

1Emotional patient reactions
2Close-up of aesthetic procedure
3Practitioner comforting patient
4Final reveal of results

Product placement

CleftInject™️: (a) ACTS — it is the specific aesthetic procedure/service being performed on patients in the video to improve their cleft lip appearance. Removing it would change the entire purpose of the video, which is to showcase this specialized service.