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27.9KText-HeavyPOV / Skit hookB2B
Hook
POV: we're living in the worst era of design 😭
@livelovefortnite67
1.8K followers · usually 785 views a post
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15.9M
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Why it worked
The video uses a relatable 'POV' hook to tap into a shared cultural frustration with the homogenization of digital design, encouraging viewers to agree with the critique.
Summary
The creator reacts to a series of generic, template-based graphic design flyers for various events, implying that modern design has become unoriginal and repetitive.
Structure
- 1Creator expresses dismay at modern design
- 2Display of a generic restaurant flyer
- 3Display of a generic birthday invitation
- 4Display of a generic club event flyer
- 5Display of a generic music festival poster
On-screen text
POV: we're living in the worst era of design 😭
GRAND OPENING! ROUTE 88 GRILL & BAR
YOU ARE INVITED TO HAPPY BIRTHDAY! CELEBRATE IN STYLE
CLUB VIBES PRESENTS IT'S TIME TO PARTY NIGHT
SUMMER SOUND FESTIVAL 2026
Original caption
It all looks the same 😭 #marketing #graphicdesign #aislop #digitalmarketing #socialmediamarketing