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25.0Silent UGCWarning hookLifestyle
Hook
PSA do not try to iron your new adidas barrel pants...
@alison.luxmore
9.2K followers · usually 2.0K views a post
Views
49.5K
Likes
304
Comments
232
Shares
25
Why it worked
The video uses a relatable "fail" moment with a popular brand, creating a cautionary tale that is both humorous and informative for other consumers.
Summary
The creator shows a pair of Adidas barrel pants that have been damaged by an iron, with a visible burn mark on the fabric. They express disbelief at their mistake and humorously suggest cutting the pants into shorts.
Structure
- 1Introduction of the damaged pants
- 2Close-up of the burn mark
- 3Creator's reaction and explanation
- 4Suggestion to repurpose the pants
Product placement
adidas (ACTS): The brand of the pants that are being ironed and subsequently damaged. Removing it would change what happens in the video. adidas (APPEARS): The brand name is visible on the pants and on the creator's t-shirt. Removing it would not change what happens in the video.
On-screen text
PSA do not try to iron your new adidas barrel pants...
Original caption
I can’t believe I did this… may have to cut them into jorts. Iron @adidas @adidas #adidas #ironfail #melting #clothesfail #adidaspants
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