Why it worked
The video effectively uses a stark visual contrast between the present drought conditions and the past to highlight the severity of water scarcity, making it relatable and impactful.
Summary
The video shows the current dry state of Lake Hefner, highlighting how far the shoreline has receded due to drought. It contrasts this with footage from one year prior, showing a much closer shoreline.
Structure
- 1Showing the dry lakebed and explaining it's Lake Hefner
- 2Illustrating the extent of the drought by showing how far the water has receded
- 3Comparing the current low water level to the shoreline from one year ago
On-screen text
in case you are wondering
what a drought looks like...
I am standing in the
middle of lake hefner
Look how far the
water goes back
Notice how far back we are
you can see how
close we are to the
shoreline
One Year Ago