Some wallets can't handle the load. Ours can.

@incassocashwrap

8.3K followers · usually 7.3K views a post

Views

456.6K

Likes

7.8K

Comments

145

Shares

608

SoundTikTok sound · original sound - michalcholka

View velocity

+19.6K views over 5.5d · ~3.6K/day · 6 observations

Promoted product

IN CASSOincassowallets.com

INCASSO

2 videos

Why it worked

The video effectively uses a common pain point (limited wallet capacity) and presents a clear, visual solution. The 'show, don't tell' approach, combined with the aspirational imagery of carrying a lot of cash, makes the product desirable.

Summary

The video showcases a leather wallet designed to hold a large amount of cash. It demonstrates how the wallet can expand to accommodate a thick stack of banknotes without issue, contrasting it with other wallets that might struggle.

Structure

1Showcasing a thick stack of 50 Euro notes.
2Demonstrating the wallet's capacity to hold the cash.
3Showing the wallet closing securely with the cash inside.
4Displaying the brand name 'IN CASSO' on the wallet.

Original caption

100% genuine cowhide leather, built to carry more without compromising on style. Because some wallets have limits. Ours doesn’t. #incassowallet #wallet #cashwrap #realleather #leathercraft

More from @incassocashwrap

Product placement

IN CASSO (appears on wallet, acts as brand name, removing it would change what happens in the video) INCASSO CASH WRAP (appears on screen at end, acts as brand name, removing it would change what happens in the video) 50 EURO (appears on banknotes, acts as currency, removing it would change what happens in the video)